Privacy Policy

Last Updated: 22-01-2026

1. Introduction

AF Action Plan (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (“App”). Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect the following information that you voluntarily provide to us:

Personal Information

  • Demographic Information: Birth year, gender, and city of residence
  • Medical History: Information about your medical conditions including:
    • Congestive heart failure / Left ventricular dysfunction
    • Hypertension (including on treatment)
    • Diabetes (including on treatment)
    • Stroke, mini stroke, or clots (including on treatment)
    • Vascular disease (including on treatment)

Medication Information

  • Medication types and dosages
  • Medication setup preferences
  • Additional medication details you provide

Consent Information

  • Liability disclaimer acceptance
  • Medical use agreement acceptance
  • Research consent preferences
  • Timestamps of consent

2.2 Automatically Collected Information

  • Device information (model, operating system version)
  • App usage data
  • Technical information necessary for the App to function

3. How We Store Your Information

3.1 Local Storage

All information you provide is stored locally on your device using secure local storage mechanisms. This data remains on your device and is not automatically transmitted to external servers.

3.2 Data Transmission

While your data is primarily stored locally, the following information may be transmitted to analytics platforms:

  • User Information: Demographic data (birth year, gender, city) and medical history information
  • Medication Data: Medication types and usage information

Important: This data is transmitted in an aggregated and anonymized format. It is never associated with your personal identity or profile. The data is used solely for statistical purposes to understand user demographics and medication usage patterns.

4. How We Use Your Information

4.1 App Functionality

  • To provide personalized action plans for managing Atrial Fibrillation episodes
  • To track and manage your medications
  • To deliver educational content and lifestyle recommendations
  • To improve and maintain the App’s functionality

4.2 Analytics and Research

  • To analyze user demographics and medication usage patterns (in anonymized, aggregated form)
  • To conduct medical research related to Atrial Fibrillation (with your consent)
  • To improve healthcare outcomes and treatment strategies

4.3 Research Sharing

If you have provided consent for research participation, your anonymized data may be:

  • Shared with research institutions and healthcare providers
  • Used for internal research purposes
  • Contributed to medical research studies related to Atrial Fibrillation

All research use of data will be for medical research purposes only and will not be used for promotional or marketing purposes.

5. Data Sharing and Disclosure

5.1 Anonymized Analytics

Aggregated, anonymized user information and medication data may be shared with analytics platforms to understand user demographics and medication usage patterns.

5.2 Research Partners

With your consent, anonymized data may be shared with research institutions and healthcare providers for medical research purposes.

5.3 Legal Requirements

  • If required by law or in response to valid legal requests
  • To protect our rights, privacy, safety, or property
  • To comply with applicable laws and regulations

5.4 Service Providers

We may share information with third-party service providers who assist us in operating the App, conducting analytics, or performing research (all data will be anonymized).

6. Data Security

We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically, this means we retain data for the duration of your use of the App and for a reasonable period thereafter to comply with legal obligations and resolve disputes.

8. Your Rights and Choices

8.1 Access and Correction

You have the right to access and correct the personal information we hold about you. You can review and update your information directly within the App.

8.2 Data Deletion

You have the right to request deletion of your data. The App includes a “Master Reset” feature that allows you to delete all locally stored data. To use this feature:

  1. Navigate to the Settings/Setup section of the App
  2. Select the Master Reset option
  3. Confirm the deletion

Note: Once data is deleted through the Master Reset feature, it cannot be recovered. If you have previously consented to research participation, anonymized data that has already been shared with research partners may not be retrievable for deletion.

8.3 Consent Withdrawal

You can withdraw your consent for research participation at any time by contacting us using the information provided below. However, data that has already been shared in anonymized form with research partners may not be retrievable.

8.4 Opt-Out of Analytics

You may be able to opt-out of certain analytics data collection through your device settings or by contacting us.

9. Children’s Privacy

The App is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Currently, the App is designed for use in Australia. If you are using the App from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia, where our servers and central database operations are located.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy in the App
  • Updating the “Last Updated” date at the top of this Privacy Policy
  • Providing in-app notifications for significant changes

Your continued use of the App after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

12. Australian Privacy Principles

This Privacy Policy is designed to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). If you have concerns about how we handle your personal information, you have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).

13. Medical Disclaimer

This App is not intended for isolated use and is not a substitute for professional medical advice, diagnosis, or treatment. The App is a tool designed to be used in conjunction with your healthcare providers. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

AF Action Plan
Email: contact@afactionplan.com

15. Consent

By using the App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, please do not use the App.

Note: This Privacy Policy may be updated periodically. Please review it regularly to stay informed about how we protect your information.